CHAPTER 20: THE MOVIES DO IT. TV DOES IT. WHY DON’T YOU DO IT?

Many years ago, the Philadelphia Evening Bulletin was being maligned by a dangerous whispering campaign. A malicious rumor was being circulated. Advertisers were being told that the newspapers were no longer attractive to people because it carried too much advertisements and too little news.

The bulletin clipped from its regular edition all reading matter of all kinds on one average day and published it as a book. The book was called one day.

The printing of the book dramatized the fact that the bulletin carried an enormous amount of interesting reading matter. It conveyed the facts more vividly, more interestingly, more impressively, than pages of figures and mere talk could have done.

Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic.

PRINCIPLE 20: Dramatize your ideas.