All leaders know that the royal road to a person’s heart is to talk about the thing he or she treasures most.
Everyone who was ever a guest of Theodore Roosevelt was astonished at the range and diversity of his knowledge. Whether his visitor was a cowboy or a rough rider, a New York politician or a diplomat, Roosevelt knew what to say. And how was it done? The answer is simple. Whenever Roosevelt expected a visitor, he sat up late the night before, reading up on the subject in which he knew his guest was particularly interested. Dale Carnegie strongly believes that the only way to make people interested in you is to talk about those things which fascinates the other person, this helps to keep the other person engage in you and makes him interested in you.
PRINCIPLE 8: Talk in terms of the other person’s interests.
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